The Federal Trade Commission's view of Native Advertising

Posted by Clyde Hutchins | Jul 26, 2016 | 0 Comments

The Federal Trade Commission (FTC) recently issued guidance on ensures that "native advertising" is not deceptive to consumers. "Native advertising" is when an ad resembles the design and style of the media in which it is presented. "Native advertising" is becoming more and more popular in online media. Examples appearing online include some news feeds, where advertising will be inserted part way down the page, but made to look like another news story. Likewise, in some search engines, ads will appear along with the search results. These are both examples of online "native advertising." According to the FTC, in some cases native advertising may be a deceptive act or practice. It depends upon whether the wording and presentation of the ad misleads consumers about the commercial nature of the content. Does the consumer understand that it is an ad and not part of the contextual media?


Harmony Law engages in litigation in Wyoming and Colorado. If you have a serious dispute or have been sued, feel free to call. (970) 488-1857 in Colorado or (307) 222-7888 in Wyoming.

Explore your Options

It is difficult to make important decisions without knowing all your options. Explore your options with Harmony Law and you will be better equipped to make the right decision in your legal affairs.