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FTC addresses alleged deceptive advertising by Telomerase Activation Sciences

Posted by Clyde Hutchins | Apr 27, 2018 | 0 Comments

As I have pointed about several times before, manufacturers and retailers need evidence to back up product advertising claims. If a company lacks the evidence to support its claims, it is vulnerable to an investigation and enforcement action by the FTC. The recent FTC case involving Telomerase Activation Sciences is a classic example. According to the complaint filed by the FTC against Telomerase Activation Sciences, the company lacked the scientific evidence to support its claims that its products had anti-aging and other health benefits.

According to the final order against Telomerase Activation Sciences, the company is prohibited from making misleading statements or representations about its products, unless the statements or representations are supported by competent and reliable scientific evidence.

This is just another in a long line of FTC cases that drive home the point that companies need to support their marketing claims with solid evidence.

About the Author

Clyde Hutchins

Clyde Hutchins is the founder of Harmony Law. Mr. Hutchins started his career as a lawyer in Cheyenne, Wyoming. First gaining experience as a law clerk for the district court judges, Mr. Hutchins entered private practice with a Cheyenne firm focused on civil litigation, business law and some general practice law. Later, Mr. Hutchins went to Alaska, where he was the chief litigator for a firm that engaged in bond law, corporate law, securities law, and the broad reach of municipal law. Mr. Hutchins returned to Cheyenne to represent the State of Wyoming in the national tobacco arbitration. While in that position, he developed the consumer protection unit for the Wyoming Attorney General's Office. He led over 120 investigations and enforcement actions in Wyoming and worked on numerous joint cases with the Federal Trade Commission and other states, including Colorado. Mr. Hutchins relocated to Colorado in 2016 and founded Harmony Law. Mr. Hutchins has established Harmony Law in three principal areas of law. First, it is a general practice firm in the areas of business law, estate planning and family law. Secondly, it is a civil litigation firm, practicing law in state and federal courts throughout Wyoming and Colorado. Finally, it is one of the few firms in Wyoming or Colorado that focuses on consumer protection law.

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