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FTC addresses alleged deceptive advertising by Telomerase Activation Sciences

Posted by Clyde Hutchins | Apr 27, 2018 | 0 Comments

As I have pointed about several times before, manufacturers and retailers need evidence to back up product advertising claims. If a company lacks the evidence to support its claims, it is vulnerable to an investigation and enforcement action by the FTC. The recent FTC case involving Telomerase Activation Sciences is a classic example. According to the complaint filed by the FTC against Telomerase Activation Sciences, the company lacked the scientific evidence to support its claims that its products had anti-aging and other health benefits.

According to the final order against Telomerase Activation Sciences, the company is prohibited from making misleading statements or representations about its products, unless the statements or representations are supported by competent and reliable scientific evidence.

This is just another in a long line of FTC cases that drive home the point that companies need to support their marketing claims with solid evidence.

About the Author

Clyde Hutchins

Clyde Hutchins is the founder of Harmony Law. Mr. Hutchins started his legal career in Cheyenne, Wyoming as a law clerk for the district court judges. Mr. Hutchins then entered private practice with a Wyoming based litigation and business law firm. Later, Mr. Hutchins went to Alaska, where he was the chief litigator for a firm that engaged in bond law, corporate law, securities law, and municipal law. The State of Wyoming hired Mr. Hutchins from Alaska to represent the State of Wyoming in the national tobacco arbitration and act as its tobacco settlement attorney. While in that position, as a hobby, he developed an enforcement unit for consumer protection for Wyoming residents. Mr. Hutchins moved to Colorado in 2016 and founded Harmony Law, LLC. Harmony Law is primarily engaged in civil litigation. It is also a general practice firm in the areas of business law, estate planning, consumer law and family law. Harmony Law is active in all state and federal courts throughout Wyoming and Colorado.

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