As I have pointed about several times before, manufacturers and retailers need evidence to back up product advertising claims. If a company lacks the evidence to support its claims, it is vulnerable to an investigation and enforcement action by the FTC. The recent FTC case involving Telomerase Activation Sciences is a classic example. According to the complaint filed by the FTC against Telomerase Activation Sciences, the company lacked the scientific evidence to support its claims that its products had anti-aging and other health benefits.
According to the final order against Telomerase Activation Sciences, the company is prohibited from making misleading statements or representations about its products, unless the statements or representations are supported by competent and reliable scientific evidence.
This is just another in a long line of FTC cases that drive home the point that companies need to support their marketing claims with solid evidence.