Why Harmony Law does not use Facebook

There was a time when Facebook seemed like a viable method for reaching the public. Facebook provided a method for reaching people in Colorado and Wyoming based on demographics, interests and geography. Facebook promised an estimated range of peopled reached for paid advertising placed through it.

in 2016, Harmony Law tested the waters with some Facebook advertising. First, Harmony Law set up a Facebook presence or webpage. Then it developed posts for distribution to those in the Colorado and Wyoming area. Finally, Harmony Law paid Facebook for Harmony Law posts to be distributed in its network.

The small round of Facebook testing was a total waste of time and money. The problem was twofold. First, it required a lot of time to develop posts for distribution on Facebook. In a sense, Harmony Law was developing the content for Facebook's platform for no compensation. Second, no Facebook users actually turned into customers. The Facebook users would sometimes inquire with Harmony Law about their situation or potential case. Harmony Law would provide its contact information and advise that it could continue the discussion through email, in person or by telephone. Being a law firm, Harmony Law did not want to have potential attorney-client communications occurring in the open. However, no Facebook users moved their conversations into private. They continued to attempt conversations about their problems in the open. Harmony Law could not continue those conversations.

After expending time, effort and money in testing Facebook, Harmony Law pulled the plug. Harmony Law deleted its Facebook account and focused its advertising on other methods.

Later, it came to pass that during the time that Harmony Law ran its Facebook advertising test, Facebook had been significantly overestimating its advertising reach. Advertisers were paying to reach a larger audience than they actually did. You would think Facebook would provide a partial refund to Harmony Law for its advertising. However, Facebook did not.

Now that Harmony Law was aware that its Facebook advertising was (1) not very effective; and (2) its reach falsely inflated by Facebook, there was no way that Harmony Law would attempt to advertise with Facebook again. Then, it got worse.

It came to pass that Facebook started aggressively censoring content on its platform. This is unacceptable in a free society. It is contrary to the highest principals of Western Civilization. Facebook has essentially turned into the enemy of free people everywhere.